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Van Huyssteen 1996

Van Huyssteen, Gerhard B. 1996. “The sexist nature of sexual expressions in Afrikaans.” Literator 17 (3):119-135.

English: Afrikaans, cognitive linguistics, idealised cognitive models, metaphor, sexism, sexual expression

Afrikaans: Afrikaans, geïdealiseerde kognitiewe modelle, kognitiewe linguistiek, metafoor, seksisme, seksuele uitdrukking

English: From cognitive metaphor theories; it is shown that sexual metaphors are metaphors in which a taboo domain of knowledge is described in terms of a non-taboo domain of knowledge. Data from the Afrikaans language substantiates the idea that mappings between these two domains are motivated on cognitive as well as pragmatic grounds. In this article; it will be indicated how sexism is sustained by sexual metaphors in the Afrikaans-speaking community. The fact that sexism is underlaid by sex role stereotypes; leads to the conclusion that sexism is also sustained by means of the use of metaphors. The fact that different metaphors exist in different sub-culture groups indicates that metaphorical mappings are strongly influenced by culture and ideology. Data from feminist communities substantiates this assumption. Finally; the possibility of metaphor transformation as a mechanism of purification with regards to sexism and stereotyping is investigated.


In: English

On: Afrikaans